Good points on Employer Branding

This is something every recruiter thinks they know how to do, but few do an excellent job. Think objectively and specifically about what your branding campaign should look like. It's easy to go astray and have your ads and your methods bring you unexpected results. http://www.exaqueo.com/2013/02/employer-brand-its-what-you-measure-that-counts/ In the online world, every image is connected. And an employer must be vigilant to develop a brand that is consistent with the products and services and the company overall. It can be a challenge. If your company needs help on smart employer branding, contact me at info@broadbandhr.com I work with tech companies across the spectrum - not just the broadband world.